shopping

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

274, Cheonggyecheon-ro, Jung-gu, Seoul

About

For a vibrant shopping day, immerse yourself in the history and endless racks of Pyounghwa Fashion Town. This legendary market has been a hub for fashion for over 50 years, starting as a tribute to peace after the Korean War. Shoppers will find everything from modern trends to affordable apparel. Fashion lovers and bargain hunters should visit, making it a must-stop for anyone seeking a deep dive into Seoul's textile culture. While open year-round, expect the liveliest atmosphere in the evenings.

View original description

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Information

Phone

+82-2-2265-3531~3

Website

http://www.pyounghwa.com
비짓서울 https://korean.visitseoul.net

Hours

22:00-18:00 (the following day)

Closed

Information not available

Parking

Information not available

Fee